July 2003
Identity Theft Worries: Half of Canadians Using Debit and Credit Cards Are Concerned



One-Half (50%) Of Canadians Using Debit and Credit Cards Are Concerned About Debit Card Information Being Intercepted. And One-half (52%) Are Concerned About Credit Card Information Intercepts


A new Ipsos-Reid poll released this month finds one-half (50%) of Canadian adults who use both debit cards and credit cards to make purchases are concerned (either “very” or “somewhat”) about information being intercepted in transit while they are making purchases via a debit card. Further, 52% of the same people polled express concern about credit card information being intercepted at the point of sale.

Not only is there concern about the potential for information theft at the time of purchase, but a majority of these card users are worried about databases housing card information after the purchase transaction. Over half (54%) state a level of concern about databases housing debit card information, with 58% citing these type of concerns about credit card information.

Yet, at the same time, the Canadians polled are generally confident the Canadian financial services industry can ensure the security and privacy of electronic transfers of information and transactions. In this poll, 65% of those with online access say they are “very” or “somewhat” confident in Canadian financial services providers to safeguard their information.

These findings suggest that, to the extent there are concerns about identity theft and fraudulent use of cards, Canadians are more likely to have issues with companies accepting cards rather than companies issuing the cards. Retailers and other service providers offering the convenience of debit card and credit card transactions may not have the complete confidence of customers when it comes to financial transaction security.

It is worth noting that around the time this survey was conducted there were news reports about cases of identity theft in Canada and elsewhere. These stories may have sensitized Canadians to the issue of identify theft and fraud.

To find out more, use this link to the Angus Reid website.